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| How to Market Your Business Product or Service Part 1 |
| 08.24.08 (7:47 am) [edit] |
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First element of marketing is identifying the need of the market. Not we preceive as a kool idea but rather is this a real need or is it a trend for which will dimish over a short period of time.
In my current assignment, as Marketing Director for a rather large Medical Clinic, there is a profound need to provide convenient medical services. In a timely and pleasent manner.
Whereas, in another project there was an immediate need for more surgical cables. The lack of a specific cables was costin hospitals around the world hundreds if not millions of dollars in lost revenues in surgical cases.
"Let keep in mind that... needs.... and those of use who have the forward vision to come up with a solution that would cater to the need is a critical start." And not all needs are as sofisticated as I have presented herein. Rather is could be services of Pet sitting to Janitorial Services of buildings.
Once the need is clearly identified, one would focus on the delivery of the product or service. remember preception is 99% of the sales and 1% is the product or service when it comes to presenting your product or service.
More to Come......
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